FAQ
Questions HVAC Contractors Ask Before Working With Us
Straight answers on generating replacement and installation opportunities, budgets and timelines, and the objections we hear most. If something isn't covered here, bring it to the discovery call.
Generating Replacement & Installation Opportunities
How do you reach homeowners who actually need an HVAC replacement?
We run targeted Meta Ads to homeowners in your service area and pair them with conversion-focused landing pages and a Google Business Profile that is optimized for local search. The messaging is built around replacement and installation intent rather than generic 'HVAC services' traffic.
Can you separate replacement opportunities from small repair calls?
We can shape the offer, the ad creative, and the form questions so the people who reach out are describing an aging, failing, or already-quoted system. No targeting method is perfect, so some repair and tune-up inquiries will still come through; the goal is to raise the share of replacement-relevant conversations.
Do these leads turn into booked estimates automatically?
No. A booked estimate depends on speed to lead, follow-up, and how your team handles the call. We build and improve the acquisition side and can advise on follow-up, but the appointment is set by your team's process.
What about seasonality? Our summers are busy and shoulder seasons are slow.
Demand does move with the weather. We plan campaigns and budgets around your season — leaning into peak-load periods and shifting messaging toward planned replacements, aging systems, and financing conversations during slower months.
Do you work with contractors outside a specific region?
We focus on residential HVAC contractors generally rather than a single region. On the discovery call we discuss your service area and whether we already work with a contractor who directly overlaps it.
Budget, Timeline & Commitment
How much should we budget for ad spend?
It depends on your service area size, competition, and how many replacement opportunities you want to handle each month. Ad spend is paid directly by you to the advertising platform and is separate from Opalrex's management fee, so you always control the budget.
How long before we see results?
Campaigns and pages need a learning period before the data is meaningful. Early signals often appear in the first few weeks, but a fair read on performance usually takes longer, and results vary by market, offer, budget, and follow-up.
Do you guarantee a number of leads, estimates, or installs?
No. Any agency promising a guaranteed volume of installs is ignoring the variables that actually decide outcomes — market conditions, budget, offer, competition, follow-up speed, and sales execution. We commit to building, measuring, and improving the parts of the system within the agreed scope.
Are we locked into a long contract?
Scope, term, and fees are discussed and agreed before any work starts. Nothing is assumed and nothing begins until you have the details in writing.
Common Objections
We've been burned by a marketing agency before.
That's common in this trade. The usual causes are unclear scope, borrowed assets you never owned, and reporting that hides what actually happened. We keep scope explicit, build assets on accounts you own, and talk about real numbers rather than vanity metrics.
We already buy shared leads from a lead marketplace.
Marketplace leads are resold to competitors and put you in a price race. The goal here is different: build your own acquisition channel — your ads, your pages, your profile — so the inquiries come to you first.
Word of mouth has always been enough for us.
Referrals are a strong foundation, but they're hard to scale on demand and they dip exactly when you need work most. A paid channel gives you a lever you can turn up when the schedule has gaps.
We're too busy to manage another vendor.
The engagement is designed to take work off your plate, not add to it. We need access, a short onboarding conversation, and periodic feedback on lead quality — the build and management are ours.
Will you use AI to write our marketing?
We use modern technology where it genuinely improves speed and quality, but the strategy, offer, and messaging are decided deliberately for your business. We don't publish anything we haven't reviewed.
Do we need all three services to start?
No. We assess your current customer-acquisition system first and recommend only what actually needs improvement. Sometimes that's a single service.
Working With Opalrex
Who does Opalrex work with?
Residential HVAC contractors, with particular attention to replacement and installation customer acquisition.
Do we own the website and ad accounts you build?
Ownership of accounts and assets is agreed in writing before work begins, and our preference is for the client to own their advertising accounts and web assets.
What happens on the discovery call?
A focused 30-minute conversation about your HVAC business, service area, current customer-acquisition process, and growth goals. We identify potential bottlenecks and determine whether Opalrex may be a good fit. There is no obligation.
Still Have Questions About Your Market?
Book a 30-minute discovery call and we'll walk through your service area, current customer-acquisition process, and where the biggest opportunities may exist.
Prefer to look around first? See our services.