For residential HVAC contractors
More HVAC Replacement Opportunities. A Better Path to Booked Estimates.
Opalrex helps residential HVAC contractors attract qualified local homeowners and turn new opportunities into booked estimates through targeted advertising, AI-powered follow-up, and a stronger local presence.
Meta Ads • AI Automation • Google Business Profile Optimization
Specialization
What’s Holding Your HVAC Business Back?
Most residential HVAC contractors don’t have a visibility problem alone—they have gaps between attracting homeowners, following up, and converting opportunities.
Inconsistent opportunities
Replacement and install demand can arrive in waves, making planning and crew scheduling harder.
Referral dependence
Word of mouth is valuable, but it is difficult to scale or turn on when the calendar gets thin.
Weak online conversion
Visitors arrive, read a little, and leave without a clear, low-friction way to request an estimate.
Competitive local markets
Several capable contractors often serve the same neighborhoods and compete for the same homeowners.
Poor digital presence
Dated websites and incomplete listings can undercut the credibility of an otherwise strong company.
Lead quality
Advertising can produce inquiries that are outside the service area or far from a real project.
Recognize any of these? That’s exactly where our system starts.
Services
Three Essential Systems. One Customer-Acquisition Engine.
Built to help HVAC companies attract qualified homeowners, respond faster, and convert more opportunities into booked jobs.
Meta Ads
Attract qualified HVAC opportunities
Targeted Facebook and Instagram advertising designed to put your HVAC company in front of homeowners within your service area, with an emphasis on generating relevant HVAC inquiries.
- Service-area targeting
- Replacement-focused offer strategy
- Creative testing and iteration
- Lead-generation campaigns
- Ongoing campaign optimization
AI Automation
Turn opportunities into booked estimates
AI-powered follow-up and workflow automation designed to help HVAC companies respond to new inquiries quickly, qualify opportunities, automate repetitive processes, and reduce leads falling through the cracks.
- Instant lead follow-up
- SMS and email automation
- Lead qualification workflows
- Appointment-booking automation
- CRM pipeline automation
- Missed-call follow-up
Google Business Profile Optimization
Build trust when homeowners research you
Strengthen your Google Business Profile so local homeowners see accurate, complete, and credible information while researching your HVAC company.
- Accurate business information
- Profile completeness
- Service optimization
- Strong visual presentation
- Local credibility and conversion optimization
Conversion-Focused Website
A stronger destination for the traffic you generate.
When appropriate, we can build or improve a fast, mobile-first HVAC website designed around trust, clarity, and conversion—giving homeowners a better experience when they research your company.
- Mobile-first responsive design
- Fast performance
- HVAC-specific messaging
- Clear calls to action
- Lead-capture optimization
Included as a bonus with qualifying packages.
We use AI where it meaningfully improves speed, quality, and execution. AI supports the work — it isn't the product. We focus on building stronger acquisition systems rather than promising specific lead volumes, costs, or rankings.
The path
From Local Attention to Real Opportunities
Opalrex helps generate, qualify, follow up with, and book opportunities. Your team remains responsible for converting estimates into closed jobs.
- Local HomeownerSomeone in your service area with an aging or failing HVAC system.
- ATTRACT: Meta AdsATTRACTTargeted advertising captures homeowner attention and generates an inquiry.
- QUALIFY: AI AutomationQUALIFYNew inquiries receive fast follow-up and are filtered based on relevant qualification criteria.
- BOOK: AI AutomationBOOKQualified opportunities are guided toward scheduling an estimate.
- BUILD TRUST: Local PresenceBUILD TRUSTYour Google Business Profile and digital presence reinforce credibility as homeowners evaluate your company.
- HVAC Sales ProcessYour team runs the estimate, presents the solution, and closes the job.
The progression we support:
What Opalrex works on
Attention, lead generation, speed-to-lead, automated follow-up, qualification, booking workflows, and local digital credibility.
What stays yours to win
The estimate, sales conversation, pricing, financing, customer experience, and final close.
Process
A Simple, Focused Process
- STEP 01 — DIAGNOSE
Diagnose
Assess the market, service area, current acquisition process, lead handling, digital presence, and bottlenecks limiting performance.
- STEP 02 — BUILD
Build
Develop the agreed acquisition system across Meta Ads, AI Automation, and Google Business Profile optimization based on the contractor’s needs.
- STEP 03 — LAUNCH
Launch
Deploy the agreed campaigns, automations, and digital improvements with clear expectations and tracking in place.
- STEP 04 — OPTIMIZE
Optimize
Review performance, identify bottlenecks, and make appropriate improvements based on real campaign and lead-flow data.
Philosophy
Focused on Outcomes, Not Marketing Noise.
HVAC-Specific Strategy
Messaging and offers written for replacement and installation demand, not generic small-business marketing.
Clear Communication
Plain explanations of what we are doing, why, and what we expect to learn.
AI-Powered Efficiency
We use AI and automation where they improve speed, follow-up, and operational efficiency — never simply as a selling point.
Conversion-Focused Assets
Every asset is judged by whether it helps a homeowner take the next step.
Transparent Expectations
No guaranteed lead counts, acquisition costs, or rankings. We focus on the factors we can influence, measure, and continuously improve.
Continuous Improvement
We review what actually happened and adjust based on evidence, not assumptions.
About
Built Around Residential HVAC Customer Acquisition
Opalrex helps residential HVAC contractors build a stronger path from homeowner attention to qualified opportunities through targeted advertising, conversion systems, automation, and a stronger local digital presence.
ATTRACT
Reach qualified local homeowners
CONVERT
Turn opportunities into booked appointments
BUILD TRUST
Strengthen your local digital presence
FAQ
Frequently Asked Questions
More answers on replacement lead generation, budgets, and common objections are on our full FAQ page.
Who does Opalrex work with?
Opalrex currently focuses on residential HVAC contractors, with particular attention to replacement and installation customer acquisition.
What services does Opalrex provide?
Our three core services are Meta Ads management, AI automation, and Google Business Profile optimization. Conversion-focused website development is available as a bonus when a new or improved website makes sense.
Do I need all three services?
No. We first assess your current customer-acquisition system and identify which areas actually need improvement before recommending a scope of work.
Does Opalrex guarantee a certain number of leads or sales?
No. Marketing performance depends on factors including market conditions, budget, offer, competition, follow-up, and sales execution. We focus on building, measuring, and improving the parts of the acquisition system within the agreed scope.
Who pays for advertising spend?
Advertising spend is separate from Opalrex's management fees and is paid directly by the client to the advertising platform.
Do I need an existing website?
No. We can evaluate your existing website or build a conversion-focused website when a new asset makes sense.
What happens on the discovery call?
We'll discuss your market, service area, current customer-acquisition process, goals, and bottlenecks to determine whether Opalrex is a good fit.
Ready to Strengthen Your HVAC Customer Acquisition?
Book a discovery call to discuss your market, current customer-acquisition process, and where the biggest opportunities for improvement may exist.